I wanted to create a catalog that expressed the overall ideals of the clothing company. I also wanted to create a layout that wasn’t completely typical to vendor catalogs. I decided to go with a lot more lifestyle, scenic, and creative product imagery. The overall idea was to display the clothing in “it’s environment.” I ended up shooting all of the product and a few lifestyle shots. The rest of the imagery was edited from a collection of personal images from the owners and a lifestyle photoshoot. I was able to produce a finished product that is clean, visually appealing, and most importantly came within budget.
Art Direction, Photo Retouching